Free Search Engine Optimization Tools

Featured SEO Tools

Keyword Suggestion Tool	SEO for Firefox
SEO Book Keyword Suggestion Tool Discover what keywords you should be targeting. fast & easy to use reliable service clean data from Wordtracker easy data export Learn More >	SEO for Firefox - See important search engine marketing data directly inside Google and Yahoo search results. Learn More >

Getting the Most Out of SEO Tools

The 6 tools you need to use to become a highly-profitable SEO expert:

1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.
2. Keyword Research Tools - discover the keywords your customers are searching for right now.
3. Competitive Research Tools - see what keywords your competitors are targeting.
4. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords.
5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.
6. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve.

More Useful SEO Tools

SeoBook Google Gadgets

SeoBook Google Gadgets - Insert your favorite keyword research, competitive research, and link research tools directly in any web page for free. Learn more >

1. Browser Extensions & Toolbars - make SEO data available directly in search results or available at the click of a toolbar button
2. Google Gadgets - one of our featured tools, these allow you to make SEO tools conveniently available anywhere
3. Other SEO & Webmaster Tools - miscellaneous SEO tools like server header checkers and meta tag generators, and other tools that make it easier to be a webmaster.

Free SEO Tutorial

Does search sound confusing? Don't know where to start?

1. Step by Step: Read my free guide to learning search engine optimization.
2. Video: Learn better from watching than reading? Watch these free SEO videos.
3. News: Read the SeoBook.com blog to stay up to date with the latest changes in SEO.
4. Mindmap: Visualize this information using the Internet marketing mind map.
5. Learn More: If you like what you see, and want to learn more about online marketing consider joining our community and internet marketing training program.

Stay in the Know

Be the first person to find out when we launch new free tools, update current ones, or find other tools we love.

When Is Website Traffic ‘Good’ Traffic? - January 31st, 2008

When your website is effectively optimised for search engines and your rankings begin to increase, one of the first things you may notice is the increase in traffic to your website. In most cases (when your SEO has been carefully researched) this naturally leads to an increase in sales / enquiries.

But what if that’s not happening?

Unfortunately in some cases, a site can achieve great listings for a commonly searched keyphrase but this then won’t turn into conversions. There are two common reasons for this. Firstly the keyphrase being targeted may be too generic, meaning visitors aren’t targeted enough to go for a particular product (e.g. you might rank highly for DVDs but only sell comedy DVDs, meaning many customers don’t find what they’re looking for). Another possibility is that your site ranks highly for a non-commercial term, meaning the visitors to your website likely have no intention of buying anything online.

This idea relates well with other sources of traffic - a link on a high-traffic website, for example. It can be quite a common mistake where you advertise your website on another where their user-base is not related to your industry or are unlikely to be looking for products or services.

If you’ve checked your traffic sources and none of the reasons above appear to apply, it might be worth looking into any potential problems with your website, most importantly the usability of the site. Visitors to your site could be struggling to find their way to the product they want to buy from you, or navigate to an enquiry form.

Just Search offers usability reports where we specialise in identifying any potential problems on your website, and detail any changes to both navigation structure and overall layout which could help you truly maximise the profitability of your SEO campaign. If you would like more information about our usability reports, please contact us.

Yahoo Buzz – Is it any good for search engine optimisation - February 29th, 2008

Yahoo Buzz is the new user generated news site on the block but can search engine optimisation professionals deliver reasonable levels of traffic through it. In the current climate user generated news sites are all the rage and sites such as Digg can deliver huge amounts of traffic in very short periods of time. Buzz could potentially perform very well in such a cluttered market place as it already has an established news reader base. Regular readers of Yahoo news could switch over to Buzz as they look for more variety in their news. This gives search engine optimisation professionals a whole new market to tap into.

The main drawback (from a seo point of view) of Buzz is that Yahoo will undoubtedly litter the top pages with its own news articles. This means user generated listings will be pushed down the pecking order. You only have to take a look at the beta version of Buzz to see that this is happening already. This could change as the user base grows. The real benefits can be had by creating unique and exciting content which are placed in niche or very specific categories. We presume that sub categories are still to come or searches on Buzz could be long and tedious. For example (at present) if you click on the business category you do not get any options to select a particular area of business. This is far too generic from a search and usability standing.

Buzz like so many other sites uses a voting to system and the higher your vote count the higher your listing appears. The defining highlight of Buzz is the ability to get your story posted on the Yahoo home page if your story gets enough votes. Imagine the traffic levels this could bring. This feature will excite search engine professionals and webmasters around the world and no doubt numerous seo competitions will be had. Although this is an exciting prospect it will take real skill to get there. Users get a very limited amount of space to sell their stories in the listings. Each listing is given a two line excerpt.

As Buzz settles into the market place we will be able to see just how effective it will be for increasing traffic levels to your site. Our guess is that it will perform similarly to Digg and well written and informative articles will drive good levels of traffic to your site. Let the experiments begin!!

Google shares start to slide - February 28th, 2008

Shares in Google have been sliding of late as the company bears the brunt of the on going recession in the US. They have lost a third of their value since November of last year, when they were listed at $747. Unfortunately the reason for this is the turmoil in the US economy rather than user dissatisfaction.

One other mitigating factor is that Google reduced the clickable area in it’s Adwords ads to stop unwanted clicks. This tactic was implemented to help bolster the ROI of advertisers. Since Adwords inception, the company has enjoyed unremitting growth of gargantuan proportions. However with a global market share of search at around 60% there is no need to panic. In fact, this might be an ideal time buy into Google at a bargain price. Once the US economy recovers, the number of searches and clicks is sure to increase again. With Yahoo and Microsoft faltering, the big G with continue to surge into the future.

SEO » Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. An optimiser's task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site.

Search engine optimisation success is largely dependant upon the keywords required. Please contact one of our sales staff for our unique approach to this.

So what makes my site more searchable?

Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.

Search Engines' ever-changing rules

Each year we witness major changes instigated by search engines to ensure both commercial prosperity for them, and quality of results for the user. Google 'cleaned up' its listings several times to ensure only relevant sites are listed, and rejected sites using trick optimisation methods. Yahoo! acquired several new search technology companies and launched a new spider and paid inclusion method. MSN launched a spider program as part of its move to dominate the search market.

In October 2004 we witnessed Google double the amount of files it spidered. With 8 Billion plus web pages held in its database, you would think that your website is just a drop in the ocean; but its not!

What can Just Search do for me?

We understand that changes will always be a feature in the world of search engines.

Several years of research have gone into feeding the knowledge that our team of programmers have, and we are constantly monitoring what gets results and what does not. Our aim is to get your website listed where you want it to be, so that you get the visitors that you need. As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to ensure that our performance is exactly what they expect.

Every month we send our clients a tracking report, which shows the position of their selected keyword search terms in the top ten search engines. We can tailor these reports to show comparisons from one date to another and even show a graphical display of the improved rankings since the search engine optimisation process was implemented.

Search Engine Optimisation (SEO) v Search Engine Marketing

Search Engine Optimisation means optimising the html and other content of a web page/site for relevant, targeted key phrases in order to attain higher natural listings than competing websites. Optimisation offers a cheaper long term solution for increased qualified traffic and generates customer enquiries that ultimately convert to sales.

SEM (search engine marketing) is the process of promoting a business online to achieve higher visibility in the search engine listings. This can be achieved by using paid listings i.e. Google Adwords, which can be very expensive but the benefits are; it can be quick to get traffic and is useful for seasonal for short term campaigns.

Contrary to any sales hype you may read elsewhere, there are no software products available, nor will there ever be, that can automate the SEO process as well as a skilled human being. Each page must be content rich especially in text and links, and should be easily found by potential customers using relevant search terms.

Having the best looking website won't give your business any benefit if it can't be found. Merely registering your URL with all the major search engines is not a guarantee your website will be listed.

Research also shows that around 85 percent of Internet consumers use Yahoo, Google, MSN, Hotbot and directories to look for products, services and information. Given such a high degree of consumer use and acceptance of results, SEO appears to be the cost efficient and rewarding means of generating qualified site traffic and activity.

Fact1: People who actively searching for your products or services are qualified prospects who, in the most part, have already made the decision to buy! Focused SEO brings the searcher and the supplier together.

Fact2: Web sales in 2004 were up a staggering 60%. Experts predict 80% of all sales transactions will be on-line within the next 5 years.

Fact3: Ministers warns that UK business needs to get on-line now or suffer the consequences in the future.

SEO (Search Engine Optimisation)

Why does every SEO company promise the earth, and deliver nothing'?
'Is there anything I can do myself to increase my keyword listings'?

I get these sort questions many times every single day, and you should realise that SEO is not really difficult or expensive, but it can be time consuming and people place different values on their time. Some SEO 's may also take into account what each client might gain from a great SEO experience.

Who am I?
I am a one man business and my reputation and search engine positions are simply a reflection of my experience. Before you ask, I cannot possibly predict your future, but I would ask you to consider, the reason you are here now is probably because you searched Google for SEO or Search Engine Optimisation and despite intense competition for this keyword, you probably found me at the top?!


Don't think SEO will change your listings and your business overnight. It took me 12 months of constant SEO adjustment to get mine there, and 3 years of tweaking to keep it there. (Hence time consuming). Do you have the patience or just looking for a quick fix?

After well written SEO content, possibly one of the most critical elements is the way you submit to the search engines and directories. It takes time to write a good, well presented submission, and a poorly written one will often leave you frustrated.
This is how Google sees my submission;

How do I do it?
I get emails every hour asking me that question. SEO is about having a flair, it is not an exact science, else everyone could do it. In honesty, the largest part of my SEO work is based on instinct and intuition. Yes I do have one or two of 'my own' tricks, but they are legal 'white hat SEO techniques' which took me years to develop, so why should I give them away for others to exploit and profit from?

What our SEO clients have said; last updated 28th Jan 2008

"On Google we are #3 today ex 23.3m. Looks like it's working!" - Tony
"10,000 unique hits per day now" - Ray
"435 keywords in Google in 6 weeks - brilliant" - Trevor
"SEO one day, the first page on Google the next" - Graham
"We knocked out our biggest competitor in a week" - Alex
"Can you do your SEO on our other 9 websites too" - Ian
"How did you do that so quickly, we have tried for 2 years" - Marie

What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?

SEO is an abbreviation for "search engine optimizer." Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

• Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

  Amazingly, we get these spam emails too:

  "Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories..."

  Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google.

  Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Webmaster Tools and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won't clearly explain what they intend to do.

  Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

• You should never have to link to an SEO.

  Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

• Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

  Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.

• Choose wisely.

  While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

• Be sure to understand where the money goes.

  While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

• Talk to many SEOs, and ask other SEOs if they'd recommend the firm you're considering.

  References are a good start, but they don't tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google's spam guidelines.

• Make sure you're protected legally.

  Don't be afraid to request a refund if you're unsatisfied with your SEO's performance. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware, or scumware
• has had domains removed from Google's index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.

The Best SEO Practices - 4 All Important Facts To Consider When Using SEO

SEO or search engine optimization is a big factor to consider in your online business. The most successful webmasters tend to concentrate more of their efforts to ensuring there is highly targeted traffic traveling to their websites on a consistent basis. While it is pleasant to see a large amount of traffic flowing to your websites, it could have a negative impact on your site. By applying the best SEO practices you will ensure that only high targeted traffic visits your website. This is critical to your online success. I will reveal 4 important factors that can help you drive in the desired traffic you are seeking for easily.

1. Traffic

SEO was created to help webmasters to increase their traffic to their site. Most websites are built to be viewed by people searching for information on the internet and search engines like Google and Yahoo are extremely important in helping website owners accomplish this goal. Search engines hold a great deal of power and should be taken seriously. To become a powerful presence on the internet you need to be able to take advantage of the power search engines.

Consider this: About 90% of all internet users make use of search engines like Google, Yahoo, MSN, and other search engines to help them in their online activities. Most users utilize Google as their main search engine. Google generates about 70% of all search related activity on the internet.

2. Getting a targeted visitor

One of the most successful marketing strategies a webmaster can use is to perform targeted searches. This marketing technique is not like other techniques, where you could possibly fall short of targeting the correct visitor. These successful webmasters know how to divide their market and filter in the right kind of people a specific product, service, or any other specified content. Usually, people are looking for topics they have an interest in, and by you providing the right market to that visitor, will have a definite impact on your business.

3. Behavior of the search engines

Search engines are in no way different than people, they prefer websites that contain quality information about a topic relevant to what the person is searching for. Sites that rank high on the search engines appear there because they are very popular among people as well as the search engines. To have your site ranked on the first page is a great accomplishment to aim for.

4. Cost Effectiveness

It takes more than knowledge to expand your internet presence to it fullest potential. Optimizing your website will seem like a full-time job and will have an extremely long learning curve, and because of this, most webmasters turn to using SEO tools or using a SEO service to help them with this process. Hiring a SEO firm or expert can be risky. Before you make any deal, you should check out their creditability, the quality of their work, and pricing. Doing so will save you a big headache and a loss of funds.

By keeping these 4 points in mind, you should focus you effort into what is important to your business which is surviving on the internet. In order for your business to succeed online, you need traffic, but highly targeted traffic. Whether you choose to use a SEO firm or use SEO tools and do it yourself, search engine optimization is critical to your online success. Take another look at the 4 factors above and start completing the best SEO practices to assure you get the results you have been working for.

If you do not have the funds to hire a SEO company, then check out this SEO tool to help you rank on the first page search engines fast!

oo

oo

u

u

t

t

t

t

r

rr

ghghj

kljlkjkljklj

dfddf

fdfdfdfdf

dddd

dddddd

ererere

ererere

ggg

ggggg

dfsdf

fsdfdsfd

ddddd

dddddd

dffdfd

ddddd

r

trytrt

s

ssss

dfdd

ddddd

rrr

rrrrr

ses

sdsdsd

cvcvc

ffgfgfg

ds

sdsdsd

dffsd

fdfdfd

2

sdsdsd

1

www