Free Search Engine Optimization Tools

Featured SEO Tools

Keyword Suggestion Tool	SEO for Firefox
SEO Book Keyword Suggestion Tool Discover what keywords you should be targeting. fast & easy to use reliable service clean data from Wordtracker easy data export Learn More >	SEO for Firefox - See important search engine marketing data directly inside Google and Yahoo search results. Learn More >

Getting the Most Out of SEO Tools

The 6 tools you need to use to become a highly-profitable SEO expert:

1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.
2. Keyword Research Tools - discover the keywords your customers are searching for right now.
3. Competitive Research Tools - see what keywords your competitors are targeting.
4. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords.
5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.
6. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve.

More Useful SEO Tools

SeoBook Google Gadgets

SeoBook Google Gadgets - Insert your favorite keyword research, competitive research, and link research tools directly in any web page for free. Learn more >

1. Browser Extensions & Toolbars - make SEO data available directly in search results or available at the click of a toolbar button
2. Google Gadgets - one of our featured tools, these allow you to make SEO tools conveniently available anywhere
3. Other SEO & Webmaster Tools - miscellaneous SEO tools like server header checkers and meta tag generators, and other tools that make it easier to be a webmaster.

Free SEO Tutorial

Does search sound confusing? Don't know where to start?

1. Step by Step: Read my free guide to learning search engine optimization.
2. Video: Learn better from watching than reading? Watch these free SEO videos.
3. News: Read the SeoBook.com blog to stay up to date with the latest changes in SEO.
4. Mindmap: Visualize this information using the Internet marketing mind map.
5. Learn More: If you like what you see, and want to learn more about online marketing consider joining our community and internet marketing training program.

Stay in the Know

Be the first person to find out when we launch new free tools, update current ones, or find other tools we love.

When Is Website Traffic ‘Good’ Traffic? - January 31st, 2008

When your website is effectively optimised for search engines and your rankings begin to increase, one of the first things you may notice is the increase in traffic to your website. In most cases (when your SEO has been carefully researched) this naturally leads to an increase in sales / enquiries.

But what if that’s not happening?

Unfortunately in some cases, a site can achieve great listings for a commonly searched keyphrase but this then won’t turn into conversions. There are two common reasons for this. Firstly the keyphrase being targeted may be too generic, meaning visitors aren’t targeted enough to go for a particular product (e.g. you might rank highly for DVDs but only sell comedy DVDs, meaning many customers don’t find what they’re looking for). Another possibility is that your site ranks highly for a non-commercial term, meaning the visitors to your website likely have no intention of buying anything online.

This idea relates well with other sources of traffic - a link on a high-traffic website, for example. It can be quite a common mistake where you advertise your website on another where their user-base is not related to your industry or are unlikely to be looking for products or services.

If you’ve checked your traffic sources and none of the reasons above appear to apply, it might be worth looking into any potential problems with your website, most importantly the usability of the site. Visitors to your site could be struggling to find their way to the product they want to buy from you, or navigate to an enquiry form.

Just Search offers usability reports where we specialise in identifying any potential problems on your website, and detail any changes to both navigation structure and overall layout which could help you truly maximise the profitability of your SEO campaign. If you would like more information about our usability reports, please contact us.

Yahoo Buzz – Is it any good for search engine optimisation - February 29th, 2008

Yahoo Buzz is the new user generated news site on the block but can search engine optimisation professionals deliver reasonable levels of traffic through it. In the current climate user generated news sites are all the rage and sites such as Digg can deliver huge amounts of traffic in very short periods of time. Buzz could potentially perform very well in such a cluttered market place as it already has an established news reader base. Regular readers of Yahoo news could switch over to Buzz as they look for more variety in their news. This gives search engine optimisation professionals a whole new market to tap into.

The main drawback (from a seo point of view) of Buzz is that Yahoo will undoubtedly litter the top pages with its own news articles. This means user generated listings will be pushed down the pecking order. You only have to take a look at the beta version of Buzz to see that this is happening already. This could change as the user base grows. The real benefits can be had by creating unique and exciting content which are placed in niche or very specific categories. We presume that sub categories are still to come or searches on Buzz could be long and tedious. For example (at present) if you click on the business category you do not get any options to select a particular area of business. This is far too generic from a search and usability standing.

Buzz like so many other sites uses a voting to system and the higher your vote count the higher your listing appears. The defining highlight of Buzz is the ability to get your story posted on the Yahoo home page if your story gets enough votes. Imagine the traffic levels this could bring. This feature will excite search engine professionals and webmasters around the world and no doubt numerous seo competitions will be had. Although this is an exciting prospect it will take real skill to get there. Users get a very limited amount of space to sell their stories in the listings. Each listing is given a two line excerpt.

As Buzz settles into the market place we will be able to see just how effective it will be for increasing traffic levels to your site. Our guess is that it will perform similarly to Digg and well written and informative articles will drive good levels of traffic to your site. Let the experiments begin!!

Google shares start to slide - February 28th, 2008

Shares in Google have been sliding of late as the company bears the brunt of the on going recession in the US. They have lost a third of their value since November of last year, when they were listed at $747. Unfortunately the reason for this is the turmoil in the US economy rather than user dissatisfaction.

One other mitigating factor is that Google reduced the clickable area in it’s Adwords ads to stop unwanted clicks. This tactic was implemented to help bolster the ROI of advertisers. Since Adwords inception, the company has enjoyed unremitting growth of gargantuan proportions. However with a global market share of search at around 60% there is no need to panic. In fact, this might be an ideal time buy into Google at a bargain price. Once the US economy recovers, the number of searches and clicks is sure to increase again. With Yahoo and Microsoft faltering, the big G with continue to surge into the future.

SEO » Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. An optimiser's task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site.

Search engine optimisation success is largely dependant upon the keywords required. Please contact one of our sales staff for our unique approach to this.

So what makes my site more searchable?

Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.

Search Engines' ever-changing rules

Each year we witness major changes instigated by search engines to ensure both commercial prosperity for them, and quality of results for the user. Google 'cleaned up' its listings several times to ensure only relevant sites are listed, and rejected sites using trick optimisation methods. Yahoo! acquired several new search technology companies and launched a new spider and paid inclusion method. MSN launched a spider program as part of its move to dominate the search market.

In October 2004 we witnessed Google double the amount of files it spidered. With 8 Billion plus web pages held in its database, you would think that your website is just a drop in the ocean; but its not!